Universities throughout the country have quietly partnered with " NIL " ( name, image and likeness ) digital marketing consulting firms like INFLCR, Anomaly Sports Group, Opendorse and Voltage Management that aim to prepare schools for a future when athletes are able to cash in on their NIL rights -- and coaches will use them to seek an advantage in recruiting.
" This is the recruiting battle of the next decade. How can [schools] differentiate their name, image and likeness brand - building programs from the competition ? If you don't have an NIL solution, it's like failing to show your stadium on a recruiting tour ".
How some college basketball programs are meeting future of player rights head - on