Post by SICguy84 on Jan 16, 2014 12:49:34 GMT -5
January 16, 2014
TO: La Salle University Community
FROM: Michael J. McGinniss, F.S.C., President
RE: School of Business Marketing Campaign Launch
This Saturday, Jan. 18, we will be launching a new marketing campaign promoting our La Salle School of Business. The campaign will officially launch on ESPN during the La Salle vs. Temple men’s basketball game, part of ESPN’s Game Day coverage.
The objectives of the three- year, $600,000-a-year campaign are to:
Build awareness of the La Salle School of Business among young adults in the Philadelphia market;
Elevate the perception of the La Salle School of Business within the local business community; and
Increase enrollment in the La Salle School of Business for both graduate and undergraduate students.
Featuring our own La Salle School of Business students, the campaign will launch with advertising on cable and network television from January through February and will appear during most televised basketball games. Between Feb. 7 and 23, TV spots will run during the Olympics on MSNBC, NBC Sports, CNBC, and USA Networks. Billboard ads will begin appearing on major regional arteries in March. In addition, digital marketing, such as online video and banner ads, will begin Saturday and run throughout the year. The majority of the media buy will be in the digital realm, so as to reach prospective students where they are much of the time, which is online.
I invite you to view the advertising at www.lasalle.edu/business/campaign-advertising/.
We have also launched our new School of Business web site which can be accessed at www.lasalle.edu/business.
The campaign has been developed in collaboration with Mangos, our creative partner, and Harmelin Media.
TO: La Salle University Community
FROM: Michael J. McGinniss, F.S.C., President
RE: School of Business Marketing Campaign Launch
This Saturday, Jan. 18, we will be launching a new marketing campaign promoting our La Salle School of Business. The campaign will officially launch on ESPN during the La Salle vs. Temple men’s basketball game, part of ESPN’s Game Day coverage.
The objectives of the three- year, $600,000-a-year campaign are to:
Build awareness of the La Salle School of Business among young adults in the Philadelphia market;
Elevate the perception of the La Salle School of Business within the local business community; and
Increase enrollment in the La Salle School of Business for both graduate and undergraduate students.
Featuring our own La Salle School of Business students, the campaign will launch with advertising on cable and network television from January through February and will appear during most televised basketball games. Between Feb. 7 and 23, TV spots will run during the Olympics on MSNBC, NBC Sports, CNBC, and USA Networks. Billboard ads will begin appearing on major regional arteries in March. In addition, digital marketing, such as online video and banner ads, will begin Saturday and run throughout the year. The majority of the media buy will be in the digital realm, so as to reach prospective students where they are much of the time, which is online.
I invite you to view the advertising at www.lasalle.edu/business/campaign-advertising/.
We have also launched our new School of Business web site which can be accessed at www.lasalle.edu/business.
The campaign has been developed in collaboration with Mangos, our creative partner, and Harmelin Media.
